Maximizing Client ROI Through Cross-Department Collaboration

a panel discussion

A well-designed campaign, built with input from Programming, Sales, and Promotions from the very beginning, can create a winning strategy that supports programming objectives, delivers compelling on-air content, aligns with promotional capabilities, and complements existing and upcoming station initiatives. Most importantly, this collaborative approach helps clients exceed their marketing goals and achieve a greater return on investment.

Join OAB President, Chris Pearson, as he moderates this discussion featuring Cassandra Bonn, Marketing Strategist, Quinte Broadcasting, Matt Cacchione, Brand Manager, Central Ontario Broadcasting and John Ongaro, Director of Programming, Acadia Broadcasting.

Hear real-world examples, best practices, and practical takeaways for developing integrated campaigns that create value for listeners, advertisers, and your organization.

Wellbeing in the Workplace

Join Sarah Alexander, Wellbeing Advisor, Ocean Capitol for a practical and informative session focused on personal wellbeing and the resources available to support you.

Participants will explore the key dimensions of wellbeing, discuss emerging trends in health and wellness, and learn about workplace and community resources that can help individuals navigate challenges and maintain overall wellbeing.

Sarah will highlight common signs that additional support may be beneficial, emphasizing the importance of prevention, early intervention, and proactive self-care. Attendees will gain a better understanding of available supports, including EFAP services and community resources, and leave with practical tools and strategies to help them prioritize and maintain their wellbeing.

The Elite Seller Mindset in 2027

How Top Performers Think, Prepare and Win in an AI-Driven World

Jeff Schmidt, SVP, Professional Development, Radio Advertising Bureau (RAB), returns to CONNECTION 2026 with a customized version of RAB’s acclaimed Elite Seller Mindset program. Developed in collaboration with a team of OAB sales managers, this session has been tailored specifically for OAB member sales professionals.

In this engaging and high-energy presentation, Jeff explores the mindset, habits, and AI-enabled strategies that are helping today’s top performers secure more appointments, uncover deeper customer insights, build stronger client relationships, and position themselves as indispensable business advisors.

Attendees will gain practical tools, fresh perspectives, and actionable techniques to elevate their sales performance in an increasingly competitive marketplace. You'll leave with a stronger sales mindset and a clear roadmap for success in a world where how you think, how you sell, and how you show up in AI-generated search and discovery tools all play a critical role.

Known for his passion for developing sales professionals, Jeff lives by his personal mission: Think BIG and make BIG things happen.  Register for the OAB Sales Program to join this dynamic session and discover how to unlock your full potential in 2027 and beyond.

OAB Sales Session registration Thursday, October 29, includes entry to the Sales programme complimentary breakfast and entry to the OAB Awards Luncheon.

The expanded OAB/CCBE Awards Luncheon includes a complimentary plated lunch and features OAB & CCBE Awards presentations, FACTOR Artist entertainment as well as the OAB Hall of Fame Award presentation.

Sales Session Registration is $184 for members and $259 for non-members.

Register today!  Secure your spot, reconnect with colleagues, discover new ideas, and be part of the conversations shaping the future of broadcasting.  We look forward to welcoming you to CONNECTION 2026.