AMBER ALERT PROGRAM RESOURCE CENTRE

The Ontario Association of Broadcasters (OAB) is in an agreement with the Ontario Provincial Police Service (OPP) to spearhead the coordination and implementation of the “Amber Alert” program on all radio and television stations across the province - Release.

The Amber Alert is a critical missing child response program that utilizes the resources of law enforcement and media to notify the public when children are kidnapped by predators - Ontario Amber Alert Protocol.

Once broadcasters receive the Amber Alert radio and television stations interrupt regularly scheduled programming to notify the public that a child has been kidnapped.

February 21st, 2007 the OAB and OPP conducted a test of the Amber Alert Broadcast System. The test was from authorization procedures within the OPP up to but NOT including an actual broadcast. Prior to any test we ask all stations to review their contact information. Thank you to all members for participating - Review of test procedure.

Ensure we have the proper contact information for your station - complete the Radio/TV Contact Form.
Enter current OAB Members Online Amber Alert Form
OR Enter Non-OAB Members Amber Alert Registration & Form.

Download the actual Amber Alert tone - Amber Alert MP3 File. Please ensure your staff read the Amber Alert Protocol and clearly know when the Amber Alert is to be activated.

Radio - Download the PSA's to educate your listeners about the program English and French PSA's.

TV - View the PSA's available to educate your listeners about the program English and French PSA's.

View a sample of the alert that is faxed out to Ontario broadcasters - Amber Alert Fax.

Amber Alert in Action, March 22, 2010. Resident Gary Yan spots described youth and adult in car - Interview

OAB AMBER ALERT ARCHIVE:

Interview OAB's Roy Hennessy with host Beverly Thomson on Canada AM - QuickTime Movie

Amber Alert includes 9,000 Lottery Retailers across Ontario - Details & Press Conference Images.